As a fifth generation Texan, growing up a Cowboy fan was expected. The 70's were great and the players were role models. But when the franchise changed hands and the hillbillies from Arkansas showed up and fired the legendary Tom Landry, fan loyalty went out the window. Those fans not from Texas, or those recently moved to this great state that don't understand the legacy, stayed on board. The greatness of Jimmy and the Super Bowls in the 90's brought lots of fans back. However, the ignorance and arrogance of Jerry Jones has taken this team from the penacle of the NFL to the laughingstock. Jerry's attention to "whoring out" this brand has effected his ability to put a quality team on the field. His #1 objective is monetizing everything possible within the brand....to a point of alienating fans, media, sponsors, players and more. Some local media types labeled him a "marketing genius" because of his aggressive approach in selling every inch of real estate available, etc. What the local media failed to realize in attaching this label is that anyone who can figure out a way to purchase one of the most recognized brands in the world understands how to leverage that brand to maximize revenue. I'm not so sure that the label as "marketing genius" still applies to the kiss ass local media who started it....the only thing that Jerry has accomplished with his marketing approach is fielding a losing team and alienating his fan base.
He is getting what he deserves...and is the only one to blame. The only solution is to sell the franchise to an owner that knows how to build a winner or get the hell out of the way and let someone who knows football take over without the leash.
Check out this story.http://sports.yahoo.com/nfl/blog/shutdown_corner/post/Jones-Heads-will-roll-in-Big-D-after-pathetic?urn=nfl-283321
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